The Brief
Ayla & Co needed a stylish online store that reflected their brand and made shopping effortless on mobile. The goal was to increase average order value and decrease checkout friction while keeping the design elegant and image-forward.
A clean, conversion-focused Shopify storefront showcasing product photography, simplified collections, and an optimized checkout for boutique retail.
Ayla & Co needed a stylish online store that reflected their brand and made shopping effortless on mobile. The goal was to increase average order value and decrease checkout friction while keeping the design elegant and image-forward.
I designed custom collection templates, implemented responsive image handling, and improved the checkout UX with clearer CTAs and trust signals. I added promo sections and simplified navigation to reduce friction and highlight seasonal collections.



Let’s plan a website that looks premium, loads fast, and turns visitors into leads.
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